Facebook Introduces Calls-To-Action For Video Ads, And Improved Targeting by @mattsouthern

Facebook recently announced on their Facebook For Business blog that they will be rolling out new targeting options for video ads. When creating a campaign in Facebook’s ads create tool, Power Editor and the API, users will have the option to select ‘video views’ as a new objective to choose from. This is especially useful for for advertisers who specifically want to drive video views as the primary goal of their campaign.

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Facebook Introduces Calls-To-Action For Video Ads, And Improved Targeting by @mattsouthern

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